Headquartered in Los Angeles
I focus on telling your story through design. No company is generic—why should your website be?
Katacoda is a resource for web and mobile developers to keep their skills fresh. They keep to the barrier to entry low by making these programming environments available in-browser.
Katacoda also sells enterprise plans and more for organizations. To keep the goals of the business in the right priority, I designed a header that has only the calls to action for these two services. Less important links were rolled into a side menu.
Since resources for developers tend to be text-heavy, I used bright colors and icons to differentiate the site and keep it personable. I had to exercise restraint at the same time, because this is a service for professionals not hobbyists. The client and I went through the design process in small steps so that the direction of the look would stick close to his business needs.
Sogro is a social media marketing service that grows your followers. The goal with this website design was to look friendly. We also tried to portray a humble feel, since the service is not extensive. (It does one thing and one thing well.) Under the hood, the client needed to be able to manage all the content on the site, as well as their users and blog.
After the redesign, Sogro raised their prices 33% and saw their conversion rate double.
From the client: “The site overall has been amazing—my MRR (Monthly Recurring Revenue) has gone up significantly since we started due to the conversion rate and price increase. I definitely think the design of the site has allowed me to increase the price of my service as my brand looks much more trustworthy.”
ScreenJunkies is a group of people who love movies & tv. They make video content, using their site and YouTube channel to connect with other people who love movies & tv. They've gotten over a million followers on YouTube with free content. During my time at DEFY Media, I redesigned the ScreenJunkies website to 1) update the look and 2) bring their new subscription options to the front.
The team at DEFY and I worked together to use research from focus groups and more to create a smooth experience on ScreenJunkies.com. One of the challenges was to make it clear that the regular content was still free, but the new content would be under the subscription model. To achieve this, we used a strong gold & black PLUS icon where content would be behind a paywall.
Gloria Gonzalez is a library archivists who works to make information open for the sake of knowledge. She reached out to me to create a new site that captured not only her work but her personal travels, thoughts, and happenings around the web. She also wanted to capture her style, eclectic and 90s-inspired.
To set the scene, I designed the home page to feature an image of her face. This instantly humanizes the website. We also wrote a comma-separated list of her traits to quickly summarize what she was about without giving too much prominence to one trait over another. Lastly, I coded a dynamic blog using WordPress. Using her new site, Gloria can post blog entries, music, open source code, podcast episodes, and more each with its own distinct but cohesive look.
Enjoy Branding is a shop for premade branding packages. The challenge here was to make the brand look genuinely supportive—something I accomplished with muted but happy colors and a generally positive design look.