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Typical budget: $3,000-$10,000
Headquartered in San Francisco

We generate user-driven designs that are convenient, practical, and functional.

We know the theory and have read most of what everyone has to say on the subject. We diligently apply the science as well. Where we differ is in the diagnosis of the problem.

Usability is the degree to which something – whether software, hardware or anything else – is easy to use, and is a good fit for people who use it.

Usability is about human behavior. It recognizes that humans are lazy, get emotional, are not interested in putting a lot of effort, and generally prefer things that are easy to do.

The average software program has 40 design flaws that impair user’s ability to use it. The resulting cost of lost productivity can be up to 720%.

We see this as a high-risk now and in future in the world’s operational cycle. Hence, we devote ourselves to practicing in this space.

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