Primary Design has been bringing a new brand of thinking to organizations, large and small, for more than three decades. We’ve established a model for partnership between those passionate about the creative process and those who value its importance. Our clients embrace the power of critical thinking, appreciate commitment, and continually strive to be the best in their markets. Together, we will rethink the obvious to evolve innovative ideas and place them into action to produce quantifiable results.
CharterSearch, a national air charter arrangement service, approached Primary Design in need of a fresh approach to their marketing. Primary started with a brand makeover by developing a sleek new logo and compelling tagline, find your wings. Primary then extended the new brand and supporting visual language to a responsive website, trade show booth, brochure, pocket folder and stationary system.