We’ve always thought of ourselves as a green agency. We like the environment, and we try to do things in a sustainable way. But, beyond making sure our RedBull cans end up in the recycling and trying to convince our clients to use sustainable printing practices - there’s not too much of an environmental impact we can have in our normal in-house operations.
If we - as an agency - are going to have a significant environmental impact, it’s going to be through our clients. Lucky for us, we’ve been able to carve a niche for ourselves in advertising for the energy efficiency industry.
Greenwashing is an all too popular trend. But our energy efficiency clients are doing real, significant things that directly reduce energy consumption.
No advertising agency wants to be typecast in one industry, and we do have a wide-range of clients in other industries. But, if Echo-Factory is going to gain a reputation for working in a niche - one that has such a positive impact on the planet isn’t such a bad role to be cast in.
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