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Brand Labs

Location: Detroit
Typical budget: $10,000-$25,000


In 1961, Jack Harman founded The Harman Corporation with his son, Ron. The Rochester, Michigan-based plastics company grew steadily in the decades that followed and in 1992, Kevin Harman joined the family business. Working his way up the ranks, Kevin eventually became Harman’s Marketing Director and led the corporation into the world of e-commerce for the first time in its history. The team that Kevin assembled for this endeavor included Creative Director (and future Brand Labs co-founder), Dane Downer. As a result of their online efforts, The Harman Corporation saw significant increases in the total number of orders as well as in its overall revenue (Harman currently employs more than a hundred people in its American and Canadian locations and has posted earnings in excess of ten million dollars).

In 2004 Kevin’s sister-in-law, Pam Schenkel, had an idea. After having some difficulty finding a decent selection of quality Red Hat Society® merchandise (even in the crowded online marketplace), she approached Kevin with a business proposition: they would utilize the team he had assembled to create an e-commerce site. Just like that, was born. In the intervening years, the team’s talent and experience has paid off in grand style. Through comprehensive analysis, innovative search engine marketing, and reliable and friendly customer service, is now the leading online retailer of hats, apparel and accessories for Red Hat Society® ladies, with annual sales topping one million dollars.

In 2006, with these successes under their belt and a team of experts already in place, Kevin and Dane decided to offer their e-commerce services to the world. Brand Labs has grown a great deal since that day. With a staff of talented designers, skilled developers and knowledgeable marketing professionals, we stand ready to handle every aspect of your e-commerce endeavors. From the design and creation of your site to the merchandising and marketing that are critical to the success of every online business, we’ve got you covered. As a matter of fact, when you factor in our call center and fulfillment capabilities, you’ll discover that we’re a complete, one-stop e-commerce superstore.

So there you have a bit of our history. It’s always nice to know something about people you do business with, and in our case, we truly enjoy sharing our story. As the end product of three generations of independent businessmen, you can believe that Brand Labs understands your needs. Add to that our experience as successful Volusion merchants, and we’re absolutely sure that we’re the right choice for all of your e-commerce needs. Give us a call. We’d love to become part of your success story.

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