Raygun is a web design and development studio based in southern California.
We work with small businesses and nonprofits everywhere to create custom, easy to manage websites and e-commerce stores for the modern web.
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The Good Batch is one of Brooklyn’s most celebrated artisanal bakeries, and it happens to be our favorite spot for ice cream sandwiches and Dutch stroopwafels. Raygun partnered with founder and head pastry chef Anna Gordon to redefine their website as a shopping destination for one-of-a-kind cake and cookie creations, and help them organize their impressive catalog of handmade products, special events, and partnerships.
After a comprehensive planning and content strategy phase, we created a new information architecture for the website that could support multiple tiers of navigation and help bring their story to life. Our goal was to create a website that would clearly guide users through many pages of information, including multiple locations, a robust e-commerce catalog, retailer listings, custom orders, menus, catering requests, and wholesale membership signups.
Their fully custom e-commerce shop supports a wide variety of products, including a customizable cake feature that allows users to design their own cakes online for pick up at The Good Batch bakery. Customers can also purchase a cookie subscription to keep their cookie jars filled all year round.