Media Genesis designed and developed the BCtA website, eNewsletter template, advertisements, trade show collateral, and an array of print materials. To emphasize the participation of BCtA members, Media Genesis also delivered a case study template, which is easy to populate and showcases program success. The BCtA website includes various elements to promote members, partners, and initiatives. Some of these elements include a homepage media module with a rotating montage of videos and images, site sections that dynamically populate with media and case studies, and an interactive map highlighting member initiatives by region. Media Genesis partnered with the Business Call to Action (BCtA) to help further its mission of accelerating progress toward the Millennium Development Goals, including the eradication of extreme poverty. BCtA calls on companies to engage the developing world in mutually beneficial, viable business strategies.