Archrival is a buzz-building youth marketing agency. We make brands relevant in youth culture with smart strategy, impactful creative and authentic experiences.
Our clients include influential youth-spirited brands like Red Bull, adidas, Pabst Brewing, Motorola and more.
What we do:
+ Social Strategy
+ User Experience Design
+ Web & Mobile Development
+ Facebook Development
+ Social Content Creation
+ Advocacy Programs
Red Bull asked Archrival to create a site that’s as epic and adventurous as their latest venture into film, The Art of FLIGHT. In the movie, snow demon Travis Rice and friends take on the world’s biggest, baddest mountains as they make the world their playground in this FWA Site of the Day winner.
Our approach was to develop strategy around a specific quote from the film: “It’s not the destination but the adventure along the way.” This strategy lead to the production of a site that takes users on an epic adventure while navigating content. Users get to see the beautiful spectacles of the snowboarding locations while experiencing the true art of flight in an HTML5 environment.
Take Flight @ http://www.artofflightmovie.com/