Roger West is a true digital marketing agency that combines creative and code to deliver solutions that inspire and engage audiences for some of the best brands in the country. Our clients look to us for our unsurpassed expertise, customized solutions and the ability to deeply integrate into their processes to provide lasting ROI. We strive to deliver the best in digital marketing, innovative design and cutting edge technology.
Some of our services include:
- Brand Development
- Responsive Web Design
- Interactive Marketing
- Event Marketing
- Content Management
- Custom Development
- Systems Integrations
We are always on the look out for passionate brands who want to take their marketing to the next level. If you have a powerful story, we want to tell it.
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Case Study: Tribridge Website
New Website Increases Traffic, Lowers Bounce Rate, Improves Conversion Rates & Delivers ROI
Approaching Load Capacity
After four years since the last website redesign and several acquisitions later, the Tribridge marketing team has grown and evolved. They are now handling hundreds of marketing assets, hosting dozens of events each week and managing a very sophisticated lead generation model – for multiple brands. The website was reaching it’s capacity for marketing effectiveness, so a complete overhaul was on the top of the list for 2013 initiatives.
• Maintain the company’s brand image and aesthetic appeal.
• Create a seamless, responsive, all-device experience.
• Maintain an SEO-friendly site architecture.
• Develop an easy-to-use content management system.
• Build a centralized solution for managing hundreds of digital assets.
• Automate and integrate lead generation initiatives.
A Structural Redesign
For the third time in a row, the Roger West team designed and developed a website within the easy-to-use Sitefinity CMS. The new design features a responsive layout optimized for desktop, tablet and mobile devices.
In addition to built-in CMS features, such as in-line editing, a drag-n-drop interface, SEO features, and built-in blogging, the Roger West team customized the system to give users more control, including the ability to manage 301 and 302 redirects for marketing campaigns, and a complex event management tool.
Most notably, the team built a centralized resource library as a custom digital asset management solution, which allows users to quickly add case studies, whitepapers, recorded webinars, live events, audio files, videos and other resources to a single library, and then dynamically add them to any page on the website by selecting the related categories, and choosing from one of five different layouts.
Furthermore, the marketing team can easily create a conversion form for any one of these digital assets; while lead data is automatically integrated with ClickDimensions automated marketing software and/or GoToWebinar event management software for campaign follow-up and nurturing.
The Road to Results
The new website is already experiencing tremendous results. The responsive design seems to be paying off, with a dramatic 240% increase in mobile traffic and a 74% increase in tablet traffic. Furthermore, visitors are staying on the website for a longer period of time (+17%) and viewing more pages (+16%) while on the site.
Overall, the website generates approximately 12,000 visitors, maintains a low bounce rate below 50%, and converts a high number of qualified leads each month - and those leads “actually turn into hard dollars and cents!” confirms Jill Thompson, Marketing Manager for Tribridge.
"Mike Westafer has been an integral part of Tribridge's growth during the several years he has worked with our firm. Tribridge's revenue is directly impacted by our marketing engine, which Mike has helped to build with tremendous success. His deep understanding of our brand and commitment to great customer service is reflected in the high-quality creative and professional services provided by his agency. Mike is a true partner to our marketing team and to Tribridge as a whole."
-- Tony DiBenedetto, Tribridge CEO
Founded in 1998, Tribridge is a technology services firm specializing in business applications and cloud solutions. The firm helps mid-market and enterprise customers solve their business challenges through Cloud Computing, Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Human Capital Management (HCM), Portals & Collaboration, Custom Software Development and Security & Infrastructure. With a focus on industry solutions and deep experience implementing Microsoft, Cornerstone OnDemand and other enterprise technologies, the Tribridge team of nearly 600 professionals operates with an unwavering commitment to provide exceptional service and support, drive measurable results and build lasting partnerships with the firm’s 3,750 customers.