For the Yokohama Tire brand site redesign, we compelled consumers to interact with the brand in new ways via lifestyle search tools, user-generated content (UGC), social channels and exciting video content of their enthusiasts at ride-and-drive events. Since launch, the site has seen steady growth in users. The lifestyle search is a key driver from the homage and the UGC galleries have received tremendous response. The Dealer Locator has seen a 300% increase in traffic, showing that users are not only looking, but planning a purchase. All social and brand channels exceeded their goals.