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The Technology Management Program at UCSB teaches students “the development of business and innovation in an increasingly technology-based global economy.” With steady growth since its start in 2004, the Technology Management Program (TMP) launched its own master’s program, Master of Technology Management (MTM), in 2015 along with its Ph.D in Technology Management shortly after in 2016. Being on the forefront of technology they wanted a website that reflected as such. Thus began the project to revamp their outdated website.
During the design stage, we worked with the Technology Management Program to ensure that the overall look, tone, and feel would match their established brand. As the design moved forward we wanted to ensure that the website had an excellent user experience, resulting in an easier-to-navigate website.
The overall user experience guided how the site should function, thus the stylistic/functional choice was planned out in a way that would make sense for the target audience(students).
The chosen layout for the website became a symmetrical page of content with a fluid content flow. This was to encourage the end-user to go through the website to learn more about the available programs with relative ease.
As a custom design and development team, the primary focus was on the special functionality of their website. Our build-out of the website would include drag & drop items, custom subsites, department home pages, and many other custom functions. However, it is also the little details from color-specific items to the use of typefaces for certain titles and body text.
The completed website better engages and retains users. User sessions increased 25% since launching the new website (2017 vs 2016). In addition, users are 87% less likely to leave the new website verse the old website (bounce rate reduced by 87%). This is a huge win! These numbers also extend to the page views (up by 172%) and pages per session (up by 118%) and session duration (up by 22.25%).