Muskan is a brand new online store. Its owner, Kathy – an original adventurer from Santiago, Chile – has spent some time traveling and exploring the world from where she has enriched herself with enigmatic and ancient cultures. Wanting to bring and share with her fellow Chileans what she has seen and learned, she decided to open Muskan.cl. The online store offers a collection of products with exclusive designs brought mainly from Morocco and Peru. The target audience are young professionals aged 35-40, male and female. In order to give the website a modern and clean look that suits the TA, a minimalist WordPress theme was selected. Users can easily browse through a varied range of products, select the desired items, do the checkout and securely pay with debit or credit card. All in one site: muskan.cl.