Building a web site for a small college that caters to everyone from undergraduate to graduate students and adult learners is uniquely challenging. Each audience has clear and different communication preferences, all of which have to come together in a single place. And this is not just a data problem, but goes to the core of how each of these distinctly unique groups wants to both receive and give information, as well as widely diverse sets of web skills (and inclinations). Oh yeah, the site also needed to be maintained by the client using a group of staff volunteers who were completely new to self-maintained web sites. What emerged from the creative discussions with CSJ is a nice blend of hip (for the 20-somethings) and practical (for the 30 and 40-somethings), a more active social networking capability with a big dose of essential communication. The new site includes regular and on-going staff trainings on posting, adding galleries, building forms and editing pages as well as a schedule of continuous site development designed to evolve as the needs of the school and it’s constituents grow. Like working with Jello.