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This is a travel services website design. It was developed using animalistic prints that are not typical for this topic. Such a bold step combined with high-quality photos of popular resorts makes the site stand out from the competition.
In addition, SEO optimization was carried out: a cluster of key queries was collected, and the structure of the site and landing pages was developed on their basis. The texts for the site pages were compiled taking into account the keyword density and LSI technology.
For more effective interaction with site visitors, a mechanism was implemented on the site that displays only relevant information on the cost of tours. This was realized by implementing a module with an API connection to the databases of Ukrainian tour operators. This allows to update prices in real time.
In order to increase conversion rates, CTA elements were placed on the site, with which the user can interact at any time of interaction with the site.
The possibility of selecting already selected tours for different requests (travel to a certain country in the summer or for a specific holiday) was also implemented.
The implemented solutions allow to significantly increase the efficiency of the site and better meet the needs of users.