The only useful website is one that answers the right questions:
1. Who are you and what do you do?
2. Who is your audience and what do they want from you?
3. What do you want from them?
How you answer these will decide how useful your website is--both to you and your customers. I work closely with you to understand who you are, what service/product you offer and who your target market is, then frame these in a way that engages your visitors, serves their needs and completes the transaction, whatever form it takes.
I conceptualize and design bold, purpose-driven business & professional websites that focus on audience and a strong brand identity. My approach is double-pronged: strong copywriting skills and strong visual design skills that operate together to guide the website's development.
I am ruthless about visual, verbal and functional simplicity.
My client list is as diverse as the industries they represent. Technology, fashion & design, politics, sports & recreation, medical, real estate, and media. They are gung-ho entrepreneurs, start-up trailblazers, savvy small business owners, established professionals and discerning corporations.
And they all share a common goal: To properly define themselves, their offerings and their audience, while elevating their image.
Clarity of structure, form and function. I do simple.