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(v) version industries

Location: New York
Typical budget: $10,000-$25,000

"Version Industries makes nice-looking stuff; web sites, print design, motion graphics, etc. I’m tempted to call their work “slick”, but its more complex, I want to say post-post-modern, but what’s in a name. Maybe it’s the subtle layers to their work, or sometimes not-so-subtle. Pizzazz? Panache? But with great craft. Can a design be both reckless and well-crafted?

The Version crew is inventive in the melding of visuals. There is a rotoscopic nostalgia to their work and an outside vs. the inside juggling. The skin of idea might seem rough, harsh, punk, but the inside is pure charm, captured through the flickering lights of a Radio City Metropolis. Either way the root of what they do lends itself well to clients seeking ideas a bit more radical than the middle way. If presented with the right budget and a dream the Version crew could build a new virtual machine with platinum parts, a silent engine, and the whisper of a ghost that prefers standard 72s over any MP3."

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