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Inline Marketing

Location: Chicago
Typical budget: $3,000 and under

Book and product tours with mixed media, custom lead capture pages and database back-end...simple...clean...and embedded on your website, not hijacked by over-priced vendors with complicated restrictions and a strangle-hold on you or your viewership.

Membership site conception, development and management...I'll turn your existing business or new idea into a viable membership site. Free consultation and guest access to our project collaboration tool.
Q: Should I be marketing at all in a down economy? This seems like an area to cut back when times are tough...

A: This is a common concern, and it raises a couple crucial flags:

First, you should always spend marketing dollars wisely...always be exploring smarter ways to put your money to work for you. Burying your marketing head in the sand to avoid reality may be a quick fix, but emerging from the dark as a viable, competitive business requires your full attention, is not easy, and takes a consistent effort.

Second, because many of your competitors do cut back on marketing in periods of economic down-turn, you have increased opportunities to stand out and get noticed. This allows you to capture larger market-share, and to expand and grow the value of your existing customer base (your most valuable resource).

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