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OnCars.com, a Motr Inc. company, is a video-based lifestyle site. It includes blogs, video features, image galleries and more. INNOVATIVE partnered with Motr Inc. as the website developers. In addition, INNOVATIVE produces many of the video features seen throughout OnCars. The site was built using PHP and Javascript, and the video player was custom built using Flash Actionscript 3. The CMS for OnCars is fully custom, to meet the needs of Motr Inc., with a lot of Javascript on the client-side. The entire site, including the video player, has a built in advertisement model developed by INNOVATIVE.