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World Cup 2018 bid campaign for which the U.S. was a contender to positioned Setanta and their fans as the force behind the bid. The sheer passion and love for soccer experienced by soccer fans was the force that would generate buzz and excitement for the U.S. to host the World Cup in 2018. Who better to support the bid than Setanta Sports, the channel that strives on bringing the best soccer to the U.S.