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Adfero Group

Location: Washington DC
Typical budget: $25,000-$50,000

Adfero Group is a public relations firm with a comprehensive understanding of new technology solutions and approaches to advance our client’s goals. We create custom interactive solutions for clients and will use the best platform available based on the needs of the project. We work exclusively with industry associations, special interest groups, and the government affairs offices of Fortune 500 corporations, and therefore understand the unique requirements of these clients.

We not only know how to build award winning websites, but are experts in developing creative and successful promotional, recruitment and marketing campaigns for advocacy clients. Adfero is not a software firm. We do not try to make our client’s project fit into a single proprietary software solution. Instead, we seek out the best solution available based on the client’s needs and budget. We also recognize that the client is the owner of their own site and must be able to terminate their relationship with our firm at anytime without losing control of their online properties.

Adfero creates communities, not just websites. We believe it is important to minimize one-way broadcast communications and instead shift towards a model that encourages feedback and a sense of community. All our designs are custom developed for each individual client, crafted to promote key messages and facilitate recruitment, marketing and/or fundraising goals. We do not leave development of advocacy websites exclusively to our technology staff. Instead, we employ experienced account managers who can speak the client’s language and maintain focus on the advocacy priorities of the project.

When it comes to developing a blog presence or online community that will gain attention, Adfero’s interactive team has hands-on experience with a wide range of community and blog site development platforms. We have created and managed numerous successful online presences that have helped clients join the conversation, build communities, and gain credibility among influential bloggers and social media audiences.

Adfero will help you develop the right tools to highlight your issues by drawing on our extensive knowledge of new media – including website design, social networking sites, user-generated content, the blogosphere, viral and targeted email campaigns, video on demand, tagging and other resources. But more importantly, Adfero will help you forge an ongoing connection with your supporters and members, enticing them to return repeatedly for promotions, engage with other visitors, voluntarily leave critical demographic information, and actively promote your organization via word of mouth to friends and colleagues.

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